Who teaches these courses
Linnea spent seven years running content strategies for e-commerce sites and SaaS companies. She's seen how algorithm updates impact different business models and knows which optimization techniques remain effective regardless of how search engines evolve. Her courses focus on building sustainable approaches rather than chasing temporary ranking boosts.
Henrik works with content architecture—how information should be structured, linked, and organized to help both users and search engines understand what you're offering. He teaches the technical side: schema markup, site hierarchy, internal linking strategies, and how to identify opportunities that competitors miss because they're only focused on keywords.
Both instructors respond to student questions in course forums, usually within 24 hours. They update materials when significant changes happen in the search landscape and add new case studies as they complete projects with different types of businesses.